Our Key Values
  • Close & reliable personal and professional relations with our suppliers and customers, Entrepreneurial drive, Innovative thinking , Proactive and long term strategic planning , Creative Execution .

  • We Believe in setting the standards in the markets we act in and leading the way to success in real partnership with the business and political environment, assuring win-win processes and results

Our Major competitive Advantages
  • A Professional and Highly motivated team with many years of experience and a proven track record of success in the Health Care and Medical market within local & Multi-national companies.

  • High capability in launching successfully innovative technologies.

  • Extensive experience in leading the reimbursement processes and in changing national regulations in favor to our business goals.

Our Team

Doron Debbie

Founder and Managing Director

Industrial engineer and MBA Tel-Aviv University and International Business Management Courses at INSEAD France. 25 years of experience in the Health Care Market (Including Consumer Health Care) representing Multinational HealthCare companies with a proven track record of successes.

In his last position established and Managed the Israeli subsidiary of Boston Scientific and previously he was VP Sales, Marketing and Business Development at Promedico represented in Israel exclusively global companies such as Pfizer, Abbott Lab, Novartis, and many others.

Doron Won several reputable awards and recognitions from Multi-National Health Care companies for his contribution to their successes. Doron is on boards of directors and investment committees in several companies. On 2012 Doron has founded MaC Fund the first Israeli-Korean Venture Capital. 


Shay Shlezinger

Sales Manager

Shay has a professional experience of 10 years in Sales & marketing in the medical device & pharmaceutical fields. Previous to his position in Sigma HC, shay was an Endoscopy Surgery (GYN) Product Manager at Johnson & Johnson Medical Device with a proven success of strong Double Digit growth in the past 5 business years. 

Shay began his professional career as a product specialist for 5 years in the field of Diabetes & obesity in the international pharmaceutical company Sanofi-Aventis, Achieving excellence sales rewards in 2007 & 2008. Shay holds a B.Sc. in Biology from the Bar-Ilan University and an MBA from the same institute. For the past 18 years, shay Volunteer in the Israeli Red-Cross Intensive care Ambulance Services (Magen David Adom) as a Paramedic.


Lena Shalit

Business Development Manager

Lena holds a BA in Psychology & Management from the Open University & a EMBA from Ben-Gurion University. 

In the past 8 years worked as a Business Development manager in start-up companies, Specializes in end-to-end planning and managing large scale projects.

Experience in creating strategic partnerships, developing marketing strategies to promote the company, Define needs and requirements, Creating a work plan, Monitoring priorities and promoting project tasks.


Shir Shtendel

Educational Nurse

Shir holds a B.A in Nursing (RN)
10 years of experience in the field, started as emergency room nurse, later on worked in the community service and today in the private sector.
Due to the Diversity in work sectors, Shir specializes in patient care and education.


Rafi Hason

Product Specialist

Rafi holds a B.Sc. in Biology from T.A.U and an MBA degree from B.G.U. Rafi has a professional experience of more than 10 years marketing in the pharmaceutical field addressing diverse therapeutic fields: Orthopedics, analgesics, Oncology, Obesity.  

Previous to his position in Sigma HC, Rafi was an Obesity Rx. medicine Product Manager at TEVA

iL with a proven success Lunching, marketing and delivering results in a rapidly developing market. As a product manager in the oncology field, Rafi achieved national reimbursement for both medicines in his responsibility.


Revital Lawrence 

 Marcom Manager

Revital holds a PgCert in Psychology from the University of Liverpool (UK), a BA in Psychology from the Open University (Israel) and Professional Diploma in Marketing from the London School of Marketing (UK).

Revital has 15 years international experience, working in a variety of business spheres, identifying clients' needs and delivering relevant products in Israel and Europe. 


Jana Naar

Account Manager and Controller

Holds a certified Diploma of bookkeeping level 3 & a senior payroll controller.

A professional experience of 30 years as an account manager & controller.

20 years responsible as a controller in international & industrial companies.

15 years of experience as a controller in a global corporation.

Responsible for financial aspects & reports.